I’ve watched e-newsletters make a huge difference for many dental practices when it comes to dental marketing and patient retention and reactivation, so don’t underestimate this powerful tool. After all, parents are much more likely to open a article titled, “Sugar-free Stocking Stuffers!” because it pertains to them and they are interested in that topic. For example, if your system lets you set criteria-based group filters, send out an e-newsletter specifically to patients with children. This is a great tool for having a low-stress and low-effort e-newsletter campaign, but it is highly effective when it comes to keeping your patients engaged and reminding them that you care.įinally, use patient grouping options if you have access to those tools. If so, finalize multiple newsletters at one time, and schedule them to go out automatically each month. If so, have your staff sift through them and find the right ones for your practice.Ĭheck to see if you can create an e-newsletter schedule. Of course, your staff will want to customize them so they have a personal touch, but the templates typically simplify the process.įind out if your software or system has a library of prewritten newsletter articles. Software or patient engagement system sthat are used in many dental offices will often provide a library of templates that make it very simple to insert content and produce beautiful newsletters. Take a look at the automated systems you may be using, and take some time to find out if you can make use of the following features that will make e-newsletter creation a snap. It’s possible that you already have the tools that will help you create fast and professional e-newsletters. Discuss topics with your staff, decide which ones will go out at what time, and mark it this on the calendar. Set up a schedule so your patients know when to count on you as a resource every few weeks or so. For seasonally-themed e-newsletters, grab attention with a photo of your staff in front of a tree, or just of you holding a pumpkin (and smiling, of course). Not only should you put in images that go along with the content of your e-newsletters, you can boost the personal touch by adding custom images that depict your practice. You can give it a quick once-over, and away it goes!įor the easiest e-newsletter to read and create, stick to – small intro summary, there to five bullet points, a small wrap-up, and a personalized sign-off. With a small bit of searching on the web, your staff can quickly come up with plenty of options for content. You can create an article with expert advice because you are the expert, but educational e-newsletters can be created even if you don’t have time to write them yourself. They will probably enjoy the break and the chance to do something fun. Here are a few tips for creating your own dental patient newsletters. If you don’t use a service that helps you manage your patient communication, creating e-newsletters may be a little more time consuming, but they are still very doable. They are well worth the effort, but the effort doesn’t have to be monumental. They keep you top-of-mind, so patients remain loyal, active, and engaged in their care.īefore you protest, let me tell you that creating patient e-newsletters isn’t as complicated as it may seem. But if I weren’t completely certain that adding another task to the list would make a valuable difference for your practice, I wouldn’t suggest it.Į-newsletters – are you sending them? E-newsletters are an excellent, pressure-free approach to staying connected with your patients on a consistent basis. The last thing you need is something else to do.
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